Bondi Project was founded by Chloe Cohen and Marvel Gill in response to the antisemitic attack at Bondi Beach on December 14th, 2025, where fifteen people were killed while celebrating Hanukkah.

Who We Are

Chloe (a pseudonym used for personal safety reasons) had a personal connection to the tragedy. When staying silent became impossible, she reached out to her friend Marvel, who helped fund the initial production and build this platform.

We're not a traditional business. We're not community leaders or spokespeople. We're two people who refused to let fifteen lives be forgotten.

What We Do

Every shirt we create serves as an act of remembrance for those lost on December 14th. A portion of proceeds will be used to financially support the affected families and the community still recovering from the attack.

How Support is Distributed:

Once sales close, funds will be distributed directly to the families of the victims through established community organizations and support networks connected to the Bondi Beach tragedy. We're working closely with trusted community leaders to ensure funds reach those who need them most, with full transparency and respect for the families' privacy.

This initiative exists to ensure that what happened at Bondi Beach is never forgotten, and that the fifteen people who were killed are honored through action, not just words.

What This Is Not

Bondi Project is not a charity, a political movement, or a media platform. We do not speak on behalf of the families or the wider community. This initiative exists simply to remember, to honour, and to support where possible.

Our Commitment

We stand against antisemitism. We stand with the families. We stand for remembrance.

Bondi Project is our way of making sure December 14th, 2025 matters—and that those fifteen lives are never erased from memory.

Note: "Chloe Cohen" is a pseudonym. One of our founders has chosen to remain anonymous for personal reasons, but her commitment to this cause is unwavering.